Pyxis SAP Marketing Enabler: get your campaigns ready in 6 weeks

After 4 years of working with SAP Marketing Cloud, including the first LATAM implementation and e-mail Marketing in the USA, we have accumulated a huge experience. Based on this know-how we have proposed to challenge the usual time to market times, from months to weeks.

How we do it?

Based on our experience and a series of well-defined steps:

• Definition of business cases

We guide our clients through the analysis of business cases to jointly define those that can achieve the greatest possible impact, recommending, based on our experience, the best strategy.

• Data selection

Given the relevance of the data, a base for the entire subsequent process, we support the client, analyzing which one will need to be imported, both at the level of entities and their attributes.

• Data cleaning (optional *)

Since a large part of the success of our campaign depends on the quality of this data, if we detect that it is not good, we will recommend a cleaning phase.

• Data loading

Once the data to be loaded and the sources have been determined and its quality validated, the implementation really begins with the loading of this information, based on which the segmentations and the campaign logic flow will be made.

• Segmentation and target groups

We carry out the segmentations and create the target groups to which our campaigns will be directed. The expressive power of the SAP Marketing Segmenter is very powerful and flexible, so the limit of created segments will actually be determined by the data we have, which enhances the relevance of the previous phases.

• Content design

What will be the e-mails, forms, or messages design, that we want to send as part of our campaigns?

At this stage we use the content generation tool Content Studio, from SAP Marketing, to get everything ready for distribution.

• Campaign creation

As a final stage, we create the campaigns and their logic flow, which includes defining their output channels (ex. E-Mail, SMS), and we set them ready to run.

• Campaign performance report

As part of the project closing, we instruct on how to analyze the performance monitoring reports, which is essential for evaluating their effectiveness.

• Go live

The process ends with the campaigns go live. We also establish a test environment, and the necessary roles and users.

Aditional services

Along with the marketing implementation in 6 weeks, Pyxis offers a series of related services:

• Discovery and planning

Based on the client’s target business scenarios, an action plan and a roadmap are established in different phases, with a focus on return on investment and impact on the business.

• Training and operation

Training for client’s technical and operational teams, instructing on how to configure and use the platform, aligning the organization to the best practices in digital marketing. In case the client does not have a team to operate the platform, Pyxis can provide this service.

• Evaluation and best practices

The features that are currently used are analyzed and changes are proposed based on best technology and business practices. The features plan is prioritized according to objectives and technical difficulty.

• Data Quality and Integration (*)

The quality of the data is key for the campaigns success. We have a specialized unit in data analysis to perform the integration of different sources, unification and interpretation of unstructured data, as well as data quality and improvement.