SAP CX offers the possibility to place the customer as the center, with a complete suite of tools in order to develop a customer centric business strategy. With a variation of products for different type of problems, it allows to have best in class tools to embrace many verticals and sectors. These tools blend perfectly with the rest of the business, of course with C / 4HANA but also with any other platform, either back-end or more oriented to the final customer experience. The investment made by SAP CX in the last 5 years has been enormous, both in the acquisition of the best tools available on the market and in the alignment and integration of its own tools; which has allowed them to remain year after year as a leader in diverse Magic Quadrants.